Web Blogs,More Than Just Traffic Management (Part 1)
September 9, 2008
What are Blogs?
Having heard the term previously but not having paid much
attention most are just to afraid to show their ignorance
and ask the question, what is a blog? Lets face it; the term
blog does not conjure pleasant images.
Blogs are web logs that are updated regularly, usually
on a daily basis. They contain information related to a
specific topic.
In some cases blogs are used as daily diaries about
people’s personal lives, political views, or even as social
commentaries.
The truth of the matter is that blogs can be shaped
into whatever you, the author, want them to be.
Where Did Blogs Come From?
The roots of blogging can be traced back to the mid 1990’s.
Who the very first blogger actually was is unclear,
as the art of blogging did not really take hold until 1999.
The original “weblogs” were link-driven sites with personal
commentaries. The very first blogs were human guided
Internet web tours.
While initially thought of as diaries or online
journals, blogs have evolved into the latest fresh web,
traffic pulling, content.
The Future of Blogs
A buzz word in techie circles, “blogging” is the wave
of the future. Whether its a fad, or proves to be a new way
to communicate with existing and potential customers
it deserves at the very least a cursory look.
Why is Blogging Helpful to Businesses or Individuals?
Just as animated.gifs were once cool, blogging
is the trendy thing to do. That does not mean that
it is not beneficial to businesses.
Webmasters struggling to keep fresh, attractive
content on their websites to lure traffic back, have
found blogs the answer.
Content is a necessity for online businesses,
both for purposes of being found by search engines but also
because it gives visitors a reason to come back.
Now that we have established that blogs are not only trendy
but also beneficial to businesses, its important
to understand how they can be used to your advantage.
A professional business blog allows you the opportunity
to tell potential traffic, or existing traffic, industry
news, updates, or generally how mobile or paging software
can be used in specific situations to alleviate problems.
The bottom line is you control the content.
Its updated daily, which increases the chances that
search engines will spider on a regular basis, and it helps
with page rank because it’s been submitted
to all the blogging directories.
Another type blog, is less formal and contains marketing
tips, or promotional advice for software developers
or online marketers.
Generating a daily blog would require very little effort
and would assist us in creating fresh content which our
readers told us was of significant interest.
Start a blog to start getting traffic, implement web 2.0
technology.
Just Do It!
Mark G Roberts
www.stepbystepimbuniversity.com
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