Are Adwords and Adsense the Same Thing?
August 6, 2008
Are Adwords and Adsense the same thing?
Which one should you prefer and why?
They are slightly different.
Adsense is for publishers, while Adwords is for
advertisers. I prefer Adsense when it comes to earning
and Adwords when it comes to getting traffic. One way
to get almost immediate traffic to any website is pay
per click advertising. The most popular form of ppc
advertising is Google Adwords, where we pay Google when
we bid for positioning on keywords within Google’s
search engine.
To get your ad on Google you bid on keyword search
terms. This is based strictly on how much you can
afford. The more you are will to pay per click the
closer you are to the top of page one on Google
for the keyword phrase you are bidding on. With Google
ppc, Google gets all the ppc revenue.
When you look to the right hand side and very top of a
search page using Google you will see paid ads to
Google.
Pay per click. Means that every time some doing a
search clicks on one of those ads, the
advertiser gets billed by Google per each click.
This is big business for Google. All the ads down the
middle of the page are known as organic search and
Google has a program known as Google Adsense where they
pay the website publisher to place Google Ads on their
pages.
What is a keyword? - The keywords you choose for a given Ad
Group are used to target your ads to potential customers.
What is a campaign? - A campaign consists of one or
more Ad Groups. The ads in a given campaign share the
same daily budget, language and country targeting, end
dates, and distribution options.
What is an impression? - The number of impressions is
the number of times an ad is displayed on Google or the
Google Network.
What is an ad group? - An Ad Group contains one or more
ads targeting one set of keywords. You set the maximum
price you want to pay for an Ad Group keyword list or
for individual keywords within the Ad Group.
What is keyword Matching Options? - There are four
types of keyword matching: broad matching, exact
matching, phrase matching, and negative keywords. These
options help you refine your ad targeting on Google
search pages.
What is maximum cost-per-impression? - With
site-targeted ad campaigns, you choose the maximum cost
per thousand impressions you are willing to pay. As
with maximum cost per click, the “AdWords Discounter”
automatically reduces this amount so that the actual
amount you are charged is the minimum necessary to keep
your position on the page.
What is maximum cost-per-click? - With keyword-targeted
ad campaigns, you choose the maximum cost-per-click you
are willing to pay.
Google’s AdWords Discounter automatically reduces this
amount so that the actual CPC you are charged is just
one cent more than the minimum necessary to keep your
position on the page.
The better the ad is that you write the better chance
you have to be clicked on. This is instant traffic to
your site. You literally can be on page one of any
keyword phrase you bid on in minutes.
As a precaution until you know what you are doing you
are better off not to bid on the major keywords in
your niche because you will spend a small fortune in
a matter of minutes. Bidding on lesser searched
keywords is a way to get very specific traffic for a
fraction of what you would spend on higher searched
phrases
We have special methods we have learned to find lesser
searched keywords to bid on. You must remind us to go
over it with you on upcoming newsletters or blogposts.
Find out sooner right here:
http://www.stepbystepimbuniversity.com/
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